A recently released “study” by a psychology student at York Univiersity in Canada showed Facebook users are more likely to be narcissistic. Their next piece of research will likely answer the age-old question, “do the Irish like beer?” Seriously, though, this should serve as a reminder to companies using social media - be genuine and don’t try to project a false image.
Self-promotion is an integral part of social networking but you can’t change your message or image simply because it’s different from more traditional channels. The unique advantage of new online communities is that they are bidirectional and in real time so feedback is instantaneous. In the future, when you’re interacting with prospects and customers online, make sure you follow these three guidelines:
- Be honest
- Be consistent
- Listen
