Building Your Online Marketing Ecosystem Part X: Vertical Communities
Facebook and similar networks where “socializing” is truly the main objective can be ineffective marketing platforms for many businesses. I’m not saying that you shouldn’t have a fan page for your...
View ArticleAdd Personality To Your Website: Building Your Online Marketing Ecosystem...
There has been a great deal written over the past year regarding the value of including video on your small business website. The two main objections we hear over and over again are 1) I don’t have...
View ArticleHelp Your Customers Support Each Other: Building Your Online Marketing...
Now that you’ve disseminated your message across the entire universe, how are you going to interact with customers who are looking for guidance but are spread across so many different platforms?...
View ArticleGet People Talking About Your Business: Building Your Online Marketing...
You need to get people talking about your business. Period. Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of...
View ArticleUsing Foursquare To Build Brand Loyalty: Building Your Online Marketing...
Personally, I haven’t found anything useful about foursquare other than to compete for the Mayorship of a local health club with my friend Anand Rajaram over at Office Drop. With that said, I do think...
View ArticleIs The Outlook For Small Business Awfully Good Or Just Plain Awful?
Good morning/afternoon, my name is John/Jeff and I would like to empower/scare you with some scientific research data that illustrates how great/terrible the outlook is for small business owners....
View ArticleWhy Are There Bad Reviews Of Your Business In Google Maps?
Did you know that people can post a review of your business in Google Maps? Google also pulls reviews from other sites (Citysearch, Insiderpages) and automatically posts them to your business listing....
View ArticleTight Credit Is Hurting Small Business – Is Anyone In Washington Listening?
This morning, Steve Matthews and Vivien Lou Chen over at Bloomberg discuss the impact of the tight credit market on small business owners and their lack of empowerment to hire new employees. Commercial...
View ArticleBe The Subject Matter Expert: Building Your Online Marketing Ecosystem Part XVI
If you know the answer to a question, you had better raise your hand and let everyone know that you are a subject matter expert. There are plenty of prospective customers out there looking for answers...
View ArticleA Must Read For Small Business Owners: The Referral Engine
I was fortunate enough to receive an advance copy of The Referral Engine from John Jantch and I have to say that this is one of the best small business marketing books I have ever read. For those of...
View ArticleWhy Aren’t You Measuring The ROI Of Your Online Marketing Efforts?
I recently participated in Omniture’s ”2010 Online Analytics Benchmark Survey” and received a customized report from them yesterday and wanted to share some of the information with you. It doesn’t...
View ArticleLinkedIn Adds “Share” Functionality To Help Boost Your Presence
I just received an email from LinkedIn announcing a new feature that essentially allows you to share your favorite news and media from within your profile. This is really a natural progression and I’m...
View ArticleBuilding Your Online Persona vs. Being A Narcissistic Blowhard
A recently released “study” by a psychology student at York Univiersity in Canada showed Facebook users are more likely to be narcissistic. Their next piece of research will likely answer the age-old...
View Article3 Ways Small Businesses Should Leverage Location-Based Marketing In 2011
Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond. I’m going...
View Article50% Discount for Small Business Technology Tour In Boston
Friends of The Small BizNest are eligible for a 50% discount on admission to the Small Business Technology Tour in Boston next week. Ramon Ray, founder of Smallbiztechnology.com, has put together a...
View ArticleWhat if You Could Combine Outbound/Offline Marketing with Inbound/Online...
If you have a local business and still rely on direct mail to reach prospects as well as existing customers, then you have experienced the fear of not knowing whether you have achieved any ROI. What...
View ArticleDoes Your Website Suck? 5 Free Tools to Help You Find Out
Your site might look fine on the surface but it could have many issues you’re not even aware of and this could be hurting your lead generation and customer conversion efforts. Here are five tools that...
View ArticleYour Small Business And Technology: How Do You Maintain A Competitive Edge?
This is really the prelude to a book review that is forthcoming but I wanted to start the conversation about challenges facing small business owners when determining which technologies will have a...
View Article5 Free Tools That Automate Your Business
The challenging economic climate has taught business owners that it’s absolutely imperative they embrace solutions that will help them work smarter and focus on generating revenue. Of course, limited...
View ArticleThe New Small: Gain Leverage Through Technology
How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies Phil Simon offers a comprehensive view of technology past, present and future as it pertains to empowering small...
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